Prepare to sell
Describe your product, origin, available volume and business. Bring the documents you already have.
Sectors · Agribusiness
Your agricultural business. Prepared for global buyers.
Do you produce or trade coffee,tea, chilli, vanilla, cocoa, dried or fresh fruits and vegetables or other agricultural products? Wherever your business is based, start with your product and the market you want to reach.
Crossgates helps you organise business information and supporting documentation into a Verified Trade Passport. STIV can help you understand buyer requirements and prepare your questions.
See agriculture figures & diagrams ↓Ask STIV about agribusiness →Explore the Verified Trade Passport
Prepare to buy
Define the product, origin and evidence you need. Ask which supplier information can be shared and reviewed.
Choose your market
Considering the UK, Europe or another destination? Ask STIV what requirements you should explore before trading.
We welcome agribusiness enquiries from every African country, including South Africa and countries across West, North, Central and East Africa. Availability and review scope are agreed case by case. Guidance does not guarantee certification, a buyer or a sale.
Explore our documented agricultural launch and field activity →
Agriculture in numbers
Africa’s agricultural opportunity, with the figures behind it. Explore export values, the product mix and the evidence buyers need to assess suppliers.
Approximate values · US dollars
African agricultural exports · 2023
Fruit & nuts: share of Africa’s agricultural exports · 2019–2023
Africa’s agribusiness opportunity · 2030 projection
The US$1 trillion figure is an IFAD-cited projection for Africa’s agribusiness sector by 2030, not today’s export value or Crossgates revenue. Achieving it depends on investment, infrastructure, standards and market access.
Agricultural exports have grown
050100 · US$ billion
Where the agricultural export value sits
0%10%20%
Market context, not Crossgates’ market share. We do not yet publish a measured share of these markets. Counters animate once; the figures are dated snapshots, not live feeds.
2023 · WITS / UN COMTRADE
Africa’s position in global product trade
Compare reported exports across eight product categories. Select a row to explore the value and evidence.
Product · HS codeAfrica’s share · 0–100%World exports
CoffeeHS 09017.2%41.43US$ bn
Cocoa beansHS 18010069.3%8.81US$ bn
Sesame seedsHS 12074040.6%3.04US$ bn
TeaHS 090222.2%7.93US$ bn
VanillaHS 09050059.0%0.53US$ bn
Frozen fish filletsHS 0304203.6%16.32US$ bn
AvocadosHS 0804406.7%7.50US$ bn
Other dried fruitHS 0813403.6%1.30US$ bn
2023 reported gross exports · rounded values · includes re-exports. Africa’s share of reported exports, not production or Crossgates’ market share.
Sources & calculation
World Bank WITS / UN Comtrade. World total sums reporting economies, excluding the separate EU aggregate. African total sums African reporters. Missing reports are not treated as zero. Shares use unrounded values; full tables and definitions remain on each product page.
Download the eight-product dataset ↓From agricultural potential to buyer confidence
- Product & origin
- Supporting evidence
- Verified Trade Passport
- Buyer assessment
What makes agricultural supply assessable?
Coffee, cocoa, tea & vanilla
Details
Identify origin, batch, grade, processing method and available quality records.
Dried fruits, nuts & sesame
Details
Describe moisture, storage, allergen handling and relevant test documentation.
Chilli, fresh fruits & vegetables
Details
Show harvest windows, pack specifications, cold-chain arrangements and relevant residue or plant-health evidence.
Fish
Details
Identify species, origin, handling temperatures and relevant catch, health or processing records.
Evidence requirements depend on the product, destination and buyer. Availability and review scope are agreed case by case.
An Africa-wide agricultural focus
Our focus spans Southern, West, Central, East and North Africa, including Zimbabwe, South Africa, Botswana, Nigeria, Ghana, DR Congo and the Republic of Congo. Diverse growing conditions offer opportunities across crops and seasons. Organic claims require evidence of practices and applicable certification.
Sources & definitions
- AKADEMIYA2063 / IFPRI · Africa Agriculture Trade Monitor 2025 · Figures 1.1 and 1.8
- IFAD · Africa’s agribusiness opportunity · 2030 projection
Sources checked: 2 November 2026.
See the wider African trade context →Field research · Real conversations
From the market floor to supplier preparation.
Crossgates is being shaped by direct market visits, agricultural industry conversations and engagement with suppliers. Founder Doris Beth Atigo has taken that work from Uganda to London: listening, observing and introducing the business to international audiences.
London · Wholesale market research
Listening before building
Read the field notes
At Spitalfields Market, Doris spoke with traders and wholesale market participants to better understand sourcing needs and the information suppliers should prepare. These conversations help keep Crossgates focused on practical buyer questions: what is the product, where does it come from and what records support it?
London · Product and quality observations
Seeing products in their destination market
Read the field notes
Examining produce on the market floor gave Doris a first-hand view of how products are presented and compared. This exploratory research helps shape the questions we encourage suppliers to ask about quality, packaging, origin and delivery expectations.
ExCeL London · Food and coffee conversations
Learning what the market asks for
Read the field notes
Meetings with exhibitors and industry participants at ExCeL London provided opportunities to discuss demand and supplier preparation. Crossgates is developing relationships and gathering market insight so suppliers can approach commercial conversations with clearer product information and supporting documentation.
Uganda · STIV launch
Bringing the preparation conversation to suppliers
Read the field notes
The STIV launch at Nican Resort Hotel, Lweza, introduced Crossgates’ approach to business preparation in Uganda. It created a setting to discuss the information suppliers need to present, the documents they hold and the support they need before approaching buyers. New Vision’s launch report identifies Dr Hillary Emmanuel Musoke Kisanja, pictured with the team, as Senior Presidential Adviser on Agribusiness and Value Addition.
London · UK–Africa investment summit
Introducing Crossgates internationally
Read the field notes
Doris took Crossgates’ message into international business discussions: suppliers need a clearer way to present their businesses, and buyers need information they can assess. Summit participation supported introductions and conversations about trade readiness, enterprise and investment.
London · Coffee community
Keeping agricultural enterprise in the conversation
Read the field notes
Engagement with the coffee community offered further opportunities to discuss products, preparation and international trade. These visits complement our UK market research and Uganda launch, connecting supplier questions with the commercial information buyers need.
These photographs document visits, participation and discussions. They do not represent buyer contracts, government endorsement or completed export sales.
Watch the field record
A closer look at the work.
Inside the London produce market
A short field clip showing the wholesale setting and produce on display. Observations like these inform the questions suppliers should ask before entering a destination market.
Introducing STIV in Uganda
A moment from the launch, bringing business preparation and international buyer requirements into the supplier conversation.
Read the New Vision launch report →What does this mean for your business?
Start with your product, your current documents and the market you want to reach. Ask STIV to help you organise your information and understand the questions to explore before speaking with buyers.
Ask STIV about your agribusiness →Prepare for the product and the market
Agricultural supply. Commercial requirements. Evidence that travels with the conversation.
Our current sector focus is agribusiness. Crossgates helps producers, processors, suppliers and buyers discuss products through structured information and clearer evidence. The starting point is practical: what is the product, where does it come from, what can be supplied and what must the buyer know?
Prepare for the product you actually trade
Green coffee is not assessed in the same way as fresh fruit or processed fish. Product form, handling, destination and buyer specifications shape the information required. We begin with the product and build an appropriate preparation brief.
Learning from both sides of the market
Our existing field stories document supplier engagement in Uganda and market conversations in the UK. These experiences inform the questions we ask about product presentation, records, sourcing needs and commercial expectations. Explore the photographs and videos to understand the work behind the platform.
Talk to Crossgates
Talk to Crossgates Global
Reidar Robdrup Rasmussen
Co-Founder & International Director